- So I guess I can't avoid the fact that as it's I can always be founded by me. Of course, I influence it, whether I like it or not. I try to be as open as possible by saying that the most important thing for me is quality. But yes, I have been looking at different types of content which are all art related, because as I said before, art for me is everywhere. And because it's everywhere, we can show it in different topics like ecology or politics. And on the platform, you see these channels. The channels are in fact each channel for most of them belong, so to say, to an institution or to an artist, and they become their private territory. And it's like a channel on YouTube with this great advantage that once you're finished with that channel, you're still on ikonoTV and you can discover other interesting topics as Icon on TV is 100% art related. So you're not lost like you could be lost on a big channel like YouTube.
So, yes, ecology is something that is really close to my heart for many years but decades, and it's of course becoming a topic even more important nowadays because I really see all these artists who are doing so much to express this topic in their way by different works, whatever the works are installations, photography, and video art, and of course, politics. For example, in May there was a video from Zelensky which I was really so surprised to hear coming from a leader, from not only a country, but a country in war, where he was literally calling artists, saying artists, we need you, artists, we need you to help. Changing the storytelling and having a leader, a political leader, asking for artists. It is so rare because in history we saw in the past that, for example, the artist was always a threat to a lot of politicians, where these politicians were more extreme, right, and even more fascist. Take Mussolini, take Hitler, take Stalin, take Lenin, take all these extreme politicians. They did declare some artists as forbidden. They were not because the true meaning of an artist is his or her freedom of speech. An artist cannot be a true artist if you impose a framework. So of course. For some leaders, it can be scary because the artist has no problem saying their opinion and therefore hearing a politician like Zelensky saying calling artists. Saying please come and help. We need your voice. We need your work. We need you to help interpret. Give another interpretation of what's going on right now that I could not put this on. I don't know. Because it's everything about what we do is to show this freedom.
To show this freedom of speech. So, yes, the channels are an open space where we invite different types of content providers, whatever their institutions like I said, or NGOs or publishers or whoever produce films because in this case, we do not produce for them. They come up with their own products and they build up their own channel, so it's really building up their YouTube. But we focus on quality. Therefore we knock at the door of these people. So, yeah, that's answer number four.