The reason why we chose for
HYDRA exhibition art&science approach is very simple. If you want to talk about ecology, you cannot stay in the field of artistic explorations and philosophy, you need to work with data, you need to know what experts say about the topic. Projects at the intersection of art, science and technology is one of the most adequate ways to talk about today and tomorrow. We live in a symbiotic environment, where natural and digital aspects are immersed, where new technologies and scientific discoveries put us in front of new ethical problems, where creativity is a universal tool for posing questions and finding answers. I don't know how so called traditional contemporary art could successfully work in such context.
One of the goals of
HYDRA exhibition was to re-build the empathy between the audience and eco-agenda. Here, we got used to doom scrolling, to an endless flow of sad news about the state of the planet, and at some point, became apathetic to the topic, or on the other hand, overloaded with guilt. We wanted to return the emotional charge by including multisensory spaces with light, sound, interactive components, even smells. So new media art was kind of essential here. Some of the artists at the exhibition worked directly with the environmental topic, and some works began to light up the topic by being included in the general narrative.