- Every social change has an immediate and direct impact on the art world. Artists, as a rule, are individuals who are quite sensitive to change and reality and this is always present in artistic production and practice.
I have always said that COVID has been like the "perfect storm" that has shaken up the structures related to the production of the immaterial/digital and the everyday integration of biotechnology.
In that sense, people have started to understand the value of the intangible and at that precise moment blockchain and NFTs came to, "technically" give us the solution to this unprecedented notion of the value of the digital.
In this context, the emergence of metaverses and hyperconnectivity, the mixed realities that I summarise in the concept of "virreality" as an absolute reality created by the sum of different integrations of information in the world between the physical and the digital, completely decontextualise any war linked to geopolitics, making these war conflicts linked to natural resources and "land", a situation belonging to another world, whose promoters are still archaic humans or are no longer human at all.
The body, land and physical possessions will (and must) change in an unprecedented way. The commodification of the body as a tool comes from a bygone era. The industrial revolution displaced the use of the body as a mechanical labour tool, leaving a conceptual vacuum in the social use of the body.
With the digital revolution, this body has ceased to be used as a material and is now used as a symbol, aesthetics and sexualisation. It is a horrible situation that must be changed urgently and in which social networks and those responsible for them must take responsibility.
We are going to live a real new era of representation of the human in the virtual where we will no longer bet on an AI (Artificial Intelligence) but on an AI (Augmented Intelligence) in which technology will come to be associated with our cognitive and physical capacities to increase our possibilities of relating to the world.
This issue will undoubtedly also be represented in the world of art and modes of expression. This integration between machine and human will be part of the way we will produce art, exhibit it and collect it.
But undoubtedly, the dematerialisation of all elements of society is an absolute trend and art will be present in this change. In fact, it will be an active driver in accelerating this understanding.
Our world is unsustainable. There are already more than 8,000,000,000,000 of us on this planet that is starting to run out of resources, so an alternative to consumerism and object satisfaction is through intangible production, and for that, digital is the place.